Point Based loyalty program refers to points system which offers points to the program members which is redeemed with some cash discounts and offers on the next purchase. Points based loyalty programs are one of the leading and most used loyalty program in Indian market. Not a great comparison because each meets a different objective and goal . Promotions help in get a surge in sales and moving stocks . Everyone loves a free offer and time immortal consumers have been lapping up discounts and offers . A word of caution though is that don run promotions too frequently to get ” discounted ” as a discount brand ! Loyalty is for long term engagement and though points serve as a good incentive for customers to come back again and feel more brand ownership . Here again pure transaction points without engagement and relevant offers to customers this can be futile . My verdict – Both are good tools and cannot be compared as both are required at some and different stages of marketing lifecycle. However before implementing either it is better to know the the Do’s and Dont’s. Follow our blog to know more Loyalty Management Software.

Brands launch customer loyalty software for many different reasons, depending upon their competitive challenges and the maturity of their market position. Generally, however, most program are looking to drive improvements in their customer retention rate and their customers' incremental spend as key metrics of success. It is also possible that frequency of visit/purchase or cross-product purchase could be key metrics, especially if your overall goal is to deepen your customers' existing relationship with the brand. Keep in mind that a well-designed loyalty strategy is targeted not at all customers, but rather at your top 30-40% based on whatever customer value model you are using (i.e. an RFM score or LTV score). So you should be looking specifically at mapping your metrics to lift in results for that specific segment. Follow our Blog on customer loyalty program software, to know more.

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